Tuesday, 3 October 2017

Type


It is not easy drawing out letters and copying typefaces because extra observation and analysis is required to document the weight distribution, angle, form and proportion of the letter. Most of the outline slopes and curves, making it difficult to ensure straight lines as a ruler could not be used, the best solution was one swift arm movement with the pen/pencil. This typeface in particular seems to be energetic in the way that the letter form leans on the right hand side as the left hand side is heavier in thickness, which makes the right hand side look like a branch from a tree. Also the letter contains prominent serifs, contributing to the portrayal of its dynamism. The letterform is generally light in weight, defining the form as delicate, ornamental and feminine. Intriguingly when the letterform is turned upside down it looks like a wishbone.


This image presents letters as geometric motifs arranged in three rows. The exercise visually treats letterforms as shapes, when positioning them on a page the negative space needs to be considered as well as the letterforms themselves. In terms of layout and accessible visual language, the aim is making any text as easily readable as possible. In order to do this there needs to be a balance with the weight of the tracking and kerning spaces, importantly the space left depends on the relationship between the shapes that are next to each other. Consequently letterforms can be treated like puzzle pieces or blocks or glyphs or symbols when aligning them on a page layout/poster.

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